“Franchising dates back to at least the 1850s; Isaac Singer, who made improvements to an existing model of a sewing machine, wanted to increase the distribution of his sewing machines. His effort, though unsuccessful in the long run, was among the first franchising efforts in the U.S. A slightly later, yet much more successful, an example of franchising was John S. Pemberton’s franchising of Coca-Cola. Early American examples include the telegraph system, which was operated by various railroad companies but controlled by Western Union, and exclusive agreements between automobile manufacturers and operators of local dealerships.”
As a business franchise network expands, its stature in business becomes bigger. Mall owners prefer to have popular franchises in their malls because they want to present their shopping centers as a one-stop-shop where everything that customers want can be bought. Therefore, a franchisee will encounter very little difficulty in obtaining a lease in ideal locations. Because a franchisee becomes part of the giant image of the parent company, he will probably find that running a franchised business is not only so much easier than being on your own, it can also be the best decision a franchisee has ever made.
Minimized Business Risks – Because the franchisee is buying a proven business concept, the business risks involved are largely minimized. The parent company has already resolved most, if not all, of the problem areas in its systems and procedures. What the franchisee is getting is a refined package of technical expertise, marketing strategies, and operational systems.
A Unified Set of Quality Standards – All business franchise units are required to maintain a single set of quality standards insofar as product, customer care, and service are concerned. Here, the company will ensure that these standards are strictly adhered to and maintained in all its business franchise units so that the whole network presents an image of providing quality products and services.
Benefits for the Franchiser – Franchising is a business concept that benefits the two parties involved. For the franchiser, franchising is advantageous because rapid growth can be more feasible even with minimum capital expenditures. When franchisees pay the franchiser for the chance to copy a proven business strategy, franchisers receive a steady flow of cash from royalties, which can be used to expand further.
Franchising a business can be like hitting two birds by the same stone: a business franchise is being paid to expand it. Moreover, because others operate individual retail stores of the business that the franchiser originally established, direct managing responsibilities become the obligation of the franchisee. Hence, the franchiser will have more time in his hands to explore ways to further develop and promote the business.
The only way to develop as quickly is through franchising. Expansion is the only way a company can realize maximum profits. In franchising, there are not many obstacles to stunt the expansion of a company, therefore, there is a big possibility of really expanding the business franchise network not only in the country but also even overseas. At present, franchising is the only business concept that can make that possible. Franchised businesses grow rapidly, sometimes having several outlets in a certain area, pushing the competition out. All these benefits for the franchiser are, in turn, advantageous to the franchisees since the franchises are largely dependent on the success and stature of the parent company.